This is because of the various features that Magento provides. It is known for its extensive flexibility, which enables a business to develop a highly personalized and scalable eCommerce store. Moreover, you can create a multi-store within a single dashboard, which enhances user operational efficiency.
Regardless of the business you operate, Magento has a lot to offer to create a standalone and credible web presence. However, the process of creating a Magento-based website requires expertise and working experience. Working with a Magento eCommerce development company can help you along the way.
Table of Contents
Overview of Magento
One of the widely used online commerce development platforms is Magento. The open-source nature translates to the extensive customization ability of the platform, which enables a business to develop a personalized web store that relates to its requirements.
Companies like Nike, Coca-Cola, HP, Ford, and others have been utilizing the power of Magento and have swiftly increased their user base. This can happen all because of the powerful architecture of this platform. If you are considering developing a standalone eCommerce web presence, leveraging Magento can significantly help you.
What are the Reasons for choosing Magento Development?
Magento has been used by over 5.5 lakh users over the globe, from small to enterprise-grade businesses. This showcases the popularity of this platform in creating a feature-packed online presence. Moreover, the platform provides various features and tools to create and manage an online store. Let’s understand some of the salient reasons that make this platform a suitable choice among businesses:
1. Enhanced Flexibility
You are free to amend the platform the way you want. Magento is open-source, which not only makes it license-cost-free but also makes it highly flexible. A business utilizing Magento can amend the platform and create a personalized, user-centric online store. The platform allows for a high degree of customization, which makes it easier to develop a fully-tailored eCommerce presence. However, creating a fully-fledged personalized store on Magento requires expertise, and if you are not skilled in it, opting for Magento website development services is the way to go. The experts will guide you and help you develop the required project.
2. Scalable Development
Non-scalable eCommerce website development results in losing customers, degrading conversion rates, and ultimately increasing bounce rates. A scalable website can handle large traffic without giving up on the performance. This is where Magento steps in and changes the game in favor of itself. The online commerce website development platform works on a modular architecture, which allows different areas of Magento to be utilized together, not just impacting everything in one or two aspects. This way, a Magento-based store remains scalable.
3. Highly Secured
Security is one of the concerns a business should look after because if a user feels less secure, he/she will take an exit from your online store. Also, eCommerce websites are highly prone to being attacked by hackers. This makes it important for a business to focus on the security of its e-store majorly.
Here, Magento proves to be a highly secure and helpful platform for fighting malicious security threats. The platform provides in-built security features that help resolve security threats. Features like user authentication, data encryption, and others can help you protect users’ sensitive data. Moreover, a business should not miss out on newer and more advanced platform updates to keep the platform as secure as ever.
4. Multilingual Capabilities
Isn’t it good to develop an online store that can effectively serve different audience types in their regional language? Well, you can do just that with Magento. The platform provides built-in support for various language types that you can integrate into your online store. This way, you can provide your website to different audiences in their native language, increasing the reach of your online store.
Moreover, you can allow users to scroll content in their regional language and make purchases in the currency they use. As a result, users of your online store will have a convenient experience.
5. Search Engine Friendly
It becomes crucial for a business to develop an online store that should rank higher on search engines. Magento is good at building search engine-friendly websites, which makes it easier for search engines to rank your website higher on the list. This states that your website will have a better chance of attracting new and more potential users across the globe, leading to improved visibility and traffic. Magento 2 works on responsive design and enhances a business’s ability to rank its website.
6. Multi-store Management
You are a business that deals with various brands and wants to create a web presence for each brand. Opting for an online commerce development platform is highly advisable, as it can provide flexibility and ease of management. Magento emerges as a platform that can provide this feature by allowing you to manage multiple online stores under a single dashboard.
This states that you can create as many stores as you want depending on your requirements and effectively manage all created ones in a single Admin dashboard. It helps a business target different countries and users more efficiently.
7. Multiple Payment Options
Every user prefers to pay using the desired payment option, which can be one reason why users leave an eCommerce site. This increases bounce rates, which can negatively affect the presence of your business. Here, Magento helps you strengthen the backbone of your e-store by adding multiple payment options, like PayPal, Stripe, Braintree, Amazon Pay, and others. This offers users ease of payment by adding various methods. As a result, you will be able to provide a seamless checkout process to users.
How can a Magento Development Company Help you?
Now you are aware of the reasons for choosing Magento and also, from this point of view, how complex it is to create a web presence on this platform. To solve this problem, the role of a skilled company emerges as a lifesaver in solving this complex puzzle. Here is how an expert team can help you:
1. Assess your Project Needs
When you hire Magento developers, the first thing they can do is to perform an in-depth assessment of your project needs. This will help them understand the type of project you want to develop and its scope. Based on this, they will perform the subsequent steps that will work like a ladder to reach the destination. Hence, it becomes important for you to document what you need and what you do not need in your project. Ensure everything is precisely mentioned so the team you hire will be able to assess and formulate the steps.
2. Create a Tailored Plan
After assessing the requirements of your project, the team will create a tailored plan that precisely suits your needs. This will include all the information about the target audience, preferable design, specific deliverables, and all other things. In short, it can act like a roadmap to help a team perform all the steps necessary to develop a web presence.
3. Wireframe it
Based on the plan they have created, the next step is to create a wireframe to visualize the structure and user interface of a website. A skilled team can create low-fidelity wireframes by focusing on functionality over design. The benefit of wireframing is that if you want to add feedback regarding any specific layout or functionality, you can add it, and the team will iteratively resolve it, saving time and further cost.
4. Initiate Development
This is the stage where the actual development process will start. The selected wireframe will be taken into consideration by the team when creating a custom Magento website. The experts will begin by installing the Magento platform, designing custom-made or customizing the pre-built theme, integrating the required extensions and modules, and implementing security-best features in your Magento-based website.
5. Test it
After completing the development, a skilled team will test your web store to ensure that it performs to the fullest. From functional to performance testing, it is to be kept in mind that every aspect of an online store is working fine, and if any bug arises, the team’s testers perform an in-depth assessment to find and resolve it.
6. Deploy and Launch
After completing all the essential tests and providing a green signal to a web solution, a team will deploy the web project within a deadline. This way, they can help a business to launch their online store and maximize the potential of the highly rewarding market.
Conclusion
Magento is an excellent eCommerce website development platform. It provides features that not only help an SME to grow and capitalize but also allow an enterprise-based business to step in and maximize its potential in reaching a large user base. Leading brands have used it and attained a good user base, which is an example. If you are considering a versatile platform that stays updated, follows robust security methods, and is highly flexible, Magento is the right choice.
However, its development requires expertise and experience. Hiring Magento developers with the skills needed based on your project is good. While hiring a team, ensure that you clearly understand your business needs and must have gone through their past working experience. This will help you collaborate with the right experts.
