Digital Marketing Guides

Email Marketing: 6 Ways to Make it Work for You

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Marketing via the internet is the new trend of the 21st century. Companies and industries are paying more for online marketing and respective personnel as compared to offline hoardings. So, what do they target online? Well, social media mostly. Twitter, Facebook or Instagram.

However, did you know that there is thrice the number of accounts on emails as compared to Twitter and Facebook combined, 3.8 billion users to be precise? That itself should be a reason enough for you to pursue email marketing. More accounts mean more reach, more reach means more chances of getting a customer, more customers means more sales and ultimately more sales means more profits. It is a cycle that you want to put yourself in.

Read Also: How to Write Prefect Email That Converts Well

How to Make Email Marketing Work for You?

This 6 ways of email marketing methods described below show you how to email marketing actually works to achieve the targets of online marketing.

1. Make it personal

Emails with the right structure can also go wrong if you don’t understand the value of customization. Try to use creative names in your emails but don’t come off as creepy by using full names. Use the customer data you have wisely and keep it updated. Avoid misspellings or grammatical errors. Try to sound formal but don’t come off as rude or unappreciative. In fact, personalized emails deliver a 6 times higher transaction rate.

2. Use visuals and videos

Media is the best way to grab the attention of your users, especially those who check their emails on their mobile phones. You could always write a small text message and attach attractive pictures or a video to have a greater impact. It has been found, 65% of users prefer emails with images as compared to the 35% that prefer text. This number itself signifies the impact of visuals. Online tools like Canva can help you create these amazing visuals. To get the right clicks, you need to attach videos, as it has been found that it gets a 200-300% increase in the click-through rates.

3. Know the right frequency

Like social media posts, emails need to have a frequency in their deliverance. You cannot send emails every day and annoy your users so much so that they either block you or report you as spam. Irritated customers are not really customers. You need emails that could generate value and not decrease it. Usually, it is suggested to fix a pattern. You could do one email per user every month or twice a month. Make sure this is clear to your marketing team and they understand the right frequency.

4. Build your list

You can only send out emails once you have the accounts that you want to reach. There are two ways to approach this, you could already have a database based on your existing customers and could easily transfer that to your email marketing plan. This mostly happens if you are a business existing offline for a really long time and want to shift to email marketing. However, to increase an existing list or to start fresh, you can always add to your database. You could have a subscribe plan rolled out with incentives to get more accounts under your hood. Also, always have the permissions to enroll and send emails before anything else.

5. Proper content

Emails are usually broadly under three subtypes. Newsletters, promotions or welcome series. All of these have different content and different target audiences. Newsletters keep you in touch with a group of customers that you already have secured and keeps them in the loop of your company events and other updates. Promotional campaigns like a discount offer additional value to your business by possible sales increase. A welcome email is more of a social uphold to imbibe a sense of belonging in your customers or to announce a new product in the market by your firm. Remember, tell your customer ‘You are valued’ not in the exact words, but in various actions.

6. Relevance and categorization

Considering that the goal is to increase your email user base, with the time you would find yourself sending out emails to people that have different interests based on a lot of factors. So always ensure each customer receives emails relevant to their area of interest. For this, you would need to categorize your customers in various subheads in terms of gender, age, geographical location or in terms of the products they have earlier purchased. It has been found that proper email segmentation can double the email open rates. You certainly don’t want to let this opportunity go.


Prince Kapoor is a seasoned Marketing Analyst and Blogger at With his skills, he has been helping fellow marketers and brands worldwide

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