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Top 40 SEO Tips for Small Business Website

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Most of the Small Business Websites on the internet fail due to a lack of knowledge for effectively promoting or doing SEO work for their website. Most of the web traffic came to the website from the major search engines and the visitors came from the search engines are organic visitors, they are only those who are intended to find out about the topic, product or service you are providing. So there are high chances of being a customer of your website, the visitors which are coming from the search engines. It is very important to optimize the small business websites for the search engine, to acquire more traffic which can drive more customers, more sales and more benefits. So I have posted here some SEO tips for small business website. I hope, it will help to promote your small business effectively.

Table of Contents

Top 40 SEO Tips for Small Business Website

SEO Tip-1: Find a set of suitable keywords for your Organization or Business

Before starting any website for your organization or business you have to get an idea for the website, which can be done by using any keyword suggestion tool. Find the set of keywords that best matches your business. To find out the set of keywords Try one of the following Keyword Research Tools.

SEO Tip-2: Create SEO friendly, HTML and CSS Validated Website

After finding suitable keywords, start to create a website for your business, which should be SEO friendly as far as possible. Try to register your domain that best matches your business or organization. Also, select a suitable title for your website to use the latest technologies while building a website. Use only valid HTML and CSS tags and test using HTML and CSS validation Tools.

SEO Tip-3: Start a blog to support your website

It is the fact that blogs are more SEO friendly and instant update is easier. Blogs are more user friendly and easier to communicate with visitors. To start a blog for your website that supports your website to spread around the web. You can start a blog using any blogging platform sites.

SEO Tip-4: Add meta keywords to your site and blog

Add suitable meta keywords on both website and blog which you have collected by using keyword research tools. The keywords must be unique and it can represent your whole website or blog. It must be a set of best-matching keywords for the website.

SEO Tip-5: Use suitable Meta description keywords

Insert meta description keywords describing your site or blog with including your keywords. The meta description tag must be unique and can describe the features and services provided by the website in one or two sentences.

SEO Tip-6: Create site maps of website and blog

The sitemap is the most important part of any website or blog. A sitemap makes any website more SEO friendly and helps to index on search engines easily and also helps the visitors to find out the contents on the website. So you should create a sitemap for your website. It is better to make to sitemaps one is XML sitemap for the search engines and HTML sitemap for visitors of your website.

SEO Tip-7: Improve the structure of your URL

By improving the structures of your URL, you can make the website or blog more visible to the search engine. Instead of deep nested directory structure, make flat file system, use appropriate keywords in URL and only use lower case letters in the URL.

SEO Tip-8: Write unique title and descriptions of each page

Title of the webpage plays most important role for making your webpage more visible to the search engine. The title of the webpage or post of a blog must be unique and must use keyword on it. The meta description for the page must be unique and descriptive.

SEO Tip-9: Make your site easier to navigate

The navigation of a website is very important in helping visitors quickly find the content what they wanted. It also helps the search engines to understand the contents on the website. On easily navigable website, the visitors can go to any other page easily from your most visited landing page.

SEO Tip-10: Offer quality content and services

Only the quality content and services can attract the visitors and can increase their recognition on their own. So always try to create unique and fresh content for your website or blog. Stay organized around the topic or title of the page or blog post. Also try to write easy to read text on the post.

SEO Tip-11: Create a useful custom 404 page

Users will occasionally come to non existing page on the website by following broken link or by typing wrong in the URL. Such a page called 404 page, which displays error message. You can redirect such visitors to the right page of your website by instructing them by setting up custom 404 page.

SEO Tip-12: Use only optimized images

To optimize your site on the search engines you have to optimize your used images also. To optimize the images you have to have to make the size of the image small and clear as far as possible and format of the image should be in .png or .jpeg but .png format is the best. You should use alt attribute and title tag on the image and the title should be keyword of the page.

For image optimization Tip Visit: How to Optimize Images for Web Using Photoshop and ImageReady?

SEO Tip-13: Use heading tags in appropriate places

Search engines gives more value for the heading tags used in a post. Appropriate uses of heading tags from H1 to H4 makes your website or blog more valuable. The title of the page should be H1 type of heading and the sub title under it should be H2, H3 and so on.

SEO Tip-14: Try to create deep link on other sites

Creating links on another highly ranked site improves your website reputation and ranking and it is better to create deep links on them. While creating links to other site you should use better anchor text to build keyword rich links.

SEO Tip-15: Do internal linking effectively

Internal linking within website or blog also valuable not only for better ranking but also helpful for making your website more navigable. Effective internal links can spread visitors of one page to another page easily, which increases the overall performance of your website.

SEO Tip-16: Submit your website or blog on quality directories

Submit your website or blog on high-quality web directories increases the possibility of indexing by the search engines. Also helps to appeared on the top of the search result. If you have a blog you can submit on top blog directories also.

For the list of blog search engines visit: Top 20+ Lists of Blog Search Sites and Directories  

SEO Tip-17: Submit your website on major search engines

To be indexed by the search engines you have to submit your website on the major search engines. While submitting your website on the search engines, it is better to submit them manually. But you can also use automatic submission tools for fast submissions.
To submit your site manually visit: List of Top 65 Search Engine Submission Add URLs
To use automatic submission tool visit: List of  Free bulk search engine submission tools

SEO Tip-18: Create e-books and slideshows to submit on file-sharing sites

Creating e-books and slideshows about your business, organization or website and sharing on different file sharing sites and other social media increases the popularity of your business and website. And the link of the file can drive the number of traffic to your website.

SEO Tip-19: Link to your homepage correctly

Linking your home page on other pages correctly helps the visitors to go to the home page easily and also helps the search engines to know about your homepage. While linking the home page, you should use the word ‘Home’ on the anchor text and should also use ‘rel=’home’ ‘ on the link.

SEO Tip-20: Use free SEO tools provides by Google

Google also provides a lot of tools for the optimization of your website or blog. The free keyword suggestion tool is provided by Google Ad-word. Google webmaster is another set of services where you can submit the sitemap of your website and can track your website. Google analytic is also another tool for real-time and advanced analysis of your site.

SEO Tip-21: Submit Articles on Article Submission Sites

It is known that building links to your site is important in achieving high search engine rankings, especially in major search engines can be the best idea for creating one-way links, which lead to page one results. Article marketing not only provides one-way links, but it also gave potential information about your website to the customers. You can submit on the top article submission sites like Ezine Article, Article City, Go Articles, etc.

SEO Tip- 22: Insert Keywords on Article Title and the body.

By inserting keywords on an article title and the body you can make your website more visible to the search engine. But extreme use of keywords unnaturally may harm. Normally using keywords less then 5% on the article is better. So only use keywords in the appropriate places.

SEO Tip- 23: Register Your Domain More Than One Year

The age and the expiration time of the domain also impact the visibility of your site on the search engines. search engines give priority for the older and having long time expiration date domains in the search result. So it is better to register your domain for more than one year.

SEO Tip- 24: Use Free as well as Paid SEO Tools

You can use free as well as paid SEO tools for optimizing your website for search engines effectively. The most important SEO tools that can be used are keyword suggestion or keyword research tool, backlink checker tool, website analyzer tool, keyword density checker tool, etc.

SEO Tip- 25: Submit Press Releases for Link Building

Submitting press releases on press release sites is another way for building one-way links to your website. You can use a press release to build links and increase search engine rankings effectively along with placing links on the body of press releases you can create deep linking to your website.
For Press Release Submission Sites Visit: Top 10 Press Release Submission Sites

SEO Tip- 26: Use “robots.txt” Effectively

Robots.txt file tells search engines whether they can access the specific pages of your website. You can access the specific pages of your website. You can also restrict the whole directory also. By using robots.txt, you can restrict the search engines from crawling if they are not useful for the user. This file must be named “robots.txt” and must be placed on the root

SEO Tip- 27: Prepare Mobile Site and Redirect Mobile Users

Today’s world going towards mobile and other small devices for internet access. Internet users from the mobile increasing day by day. So the mobile site also becomes necessary for any website to attract mobile users. To create a mobile version also of your website and submit to the search engine for indexing.
To create a mobile version of your site visit: Make Free Mobile Website

SEO Tip- 28: Use Latest SEO Tips and Techniques

Search engines may change their algorithm for displaying the search result on time to time. So you have to get updated about that and have to use the tips and techniques that match the change. To get notified about the algorithm changed by the search engines and the tips need to use to overcome that. You can follow the major SEO sites and forums.
For more information about top SEO sites visit: Best 10 SEO Sites for SEO Tools and Tips

SEO Tip- 29: Create videos and share them

Sharing useful and informative videos may be more effective in attracting more visits to your website. So give some time to create promotional videos about the services and products provided by your website and share them on video sharing sites like YouTube. Once you have posted the video on YouTube, you can post it on your site and YouTube will pick up the link to your site.

SEO Tip- 30: Declare Language Attribute for Your Website

Declaring language attribute for your website is most important for country and language targeting. Which can be done by using any of the methods below.

# Declaring language attribute in the HTML element.
i.e. <html lang=”en”>
# Adding country level domain or sub domain
i.e. or
# Using alternate language for content in <HEAD>
i.e. <link rel=”alternate” hreflang=”en” href=”” />

SEO Tip- 31: Use “nofollow” tag for external links

External links on your website pass your website’s reputation to the linked website, to stop the follow of reputation you can use “nofollow” tag. Setting the value of “rel” attribute of a link to “nofollow” will tell Google that certain links on your site shouldn’t be followed page’s reputation to the page linked to. “nofollow” tag mainly useful for linking sponsored links and links on comments. It can be implemented as <a href=”” rel=”nofollow”> Mysite </a>

SEO Tip- 32: Use canonicalization for duplicate URL

Your single page may have more than one version of URL representations. For example, you may have the following types of duplicate URLs.
So canonization is the process of converting data in a standard representation. It helps if you want to avoid duplicate pages on your site. Radicalization can be done by using “canonical” in rel attribute on the link tag. It can be implemented as: <link
href=”” rel=”canonical” />

SEO Tip- 33: Find competitor’s back-links and try to use them

Creating high-quality backlinks from targeted websites helps to grow your page rank and number of website visitors. To stay in competition with your competitors you have to use the quality backlinks made by your competitors. You can gate your competitor’s backlinks by using Alexa backlinks information or by using any of the backlink checker tools.

SEO Tip- 34: Use social bookmarking sites to create back-links

Social bookmarking sites are used for bookmarking your favorite, and useful links from the web and share them on the public. You can use these services to bookmark your sites important links on the public. While using these services, do not submit your links only on aggressively, they may band your account for such works. So it is better to share important links only and share another link from the web also.

SEO Tip- 35: Share your links through social networking sites

Nowadays social networking sites are most popular, most of the internet users use social networking sites like Facebook, Twitter, Google+etc. for sharing their status, photos, videos, files and links. So promoting your site through these sites may be most advantageous to their users. You can share with your friends and subscribers from your own accounts and you can also be asked the visitors to share by placing social sharing button on your site.

SEO Tip- 36: Use Google alerts for link building

You can set up Google alerts for tracking the search results in any search terms. This tool will monitor Google results with predefined search terms and then email it to you on a daily basis. You can find out high-quality websites from Google alerts in the search terms related to your website and can request for link or can do guest posting or can submit comments on them.

SEO Tip- 37: Use Google+ authorship for Google search results

Adding Google+ authorship to your website can increase your website’s rank on Google search results. You can add Google+ authorship by linking your content to your Google+ profile i.e. <a href=”[profile url]” rel=”author”> Google </a> and linking back to your site from contributor section of your Google+ profile.
For more detail visit: Link your Google+ profile to the content you create

SEO Tip- 38: Do forum posting on related topics

Forum posting can also help to build links to another site. You can search for related terms or the questions asked by others about your topic and answer that by signing upon them. So find some forums that mainly focus related on your website. You can find out the forum posting and threads by using any forum search engines.

SEO Tip- 39: Write a guest post on related top blogs

Guest posting on the top blog related to your websites topic is another method of promoting your website. You can post articles by writing yourself or can ask the blog owner to write a sponsored post. It not only increases its reputation but also helps to create quality back-links. You can find out the list of top blogs related to your term by using any of the blog search engines.

SEO Tip- 40: Optimize for local search results

While optimizing your website for the search engines, you don’t have to forget about local search rankings. Local search results are very important for the national competition. So specialize your contents for a specific city, area or country. Also, write reviews about your business location in your city on Google map. Anyone can find out about your business on the local search results.


Shuseel Baral is a web programmer and the founder of InfoTechSite has over 8 years of experience in software development, internet, SEO, blogging and marketing digital products and services is passionate about exceeding your expectations.

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