Top 40 SEO Tips for Small Business Website

Top 40 SEO Tips for Small Business Websites

SEO Tip-1: Find a set of suitable keywords for your Organization or Business

Before starting any website for your organization or business, you have to get an idea for the website, which can be done by using any keyword suggestion tool. Find the set of keywords that best match your business. To find out the set of keywords, try one of the following Keyword Research Tools.

After finding suitable keywords, start to create a website for your business, which should be SEO friendly as far as possible. Try to register your domain that best matches your business or organization. Also, select a suitable title for your website to use the latest technologies while building a website. Use only valid HTML and CSS tags and test using HTML and CSS validation Tools.

It is a fact that blogs are more SEO friendly and instant updates is easier. Blogs are more user-friendly and easier to communicate with visitors. To start a blog for your website that supports your website to spread around the web. You can start a blog using any blogging platform site.

Add suitable meta keywords on both the website and the blog, which you have collected by using keyword research tools. The keywords must be unique, and they can represent your whole website or blog. It must be a set of best-matching keywords for the website.

Insert meta description keywords describing your site or blog with including your keywords. The meta description tag must be unique and can describe the features and services provided by the website in one or two sentences.

The sitemap is the most important part of any website or blog. A sitemap makes any website more SEO friendly and helps to index on search engines easily, and also helps visitors find the content on the website. So you should create a sitemap for your website. It is better to make two sitemaps, one is an XML sitemap for the search engines and HTML sitemap for visitors of your website.

By improving the structure of your URL, you can make your website or blog more visible to the search engine. Instead of a deep nested directory structure, make a flat file system, use appropriate keywords in the URL, and only use lower case letters in the URL.

The title of the webpage plays the most important role in making your webpage more visible to the search engine. The title of the webpage or post of a blog must be unique and must include keyword on. The meta description for the page must be unique and descriptive.

Only quality content and services can attract visitors and increase their recognition on their own. So, always try to create unique and fresh content for your website or blog. Stay organized around the topic or title of the page or blog post. Also, try to write easy-to-read text on the post.

Users will occasionally come to non non-existent page on the website by following a broken link or by typing wrong in the wrong URL. Such a page is called a 404 page, which displays an error message. You can redirect such visitors to the right page of your website by instructing them by setting up a custom 404 page.

For image optimization visit: How to Optimize Images for Web Using Photoshop and ImageReady?

Search engines give more value to the heading tags used in a post. Appropriate uses of heading tags from H1 to H4 make your website or blog more valuable. The title of the page should be an H1 type of heading, and the subtitle under it should be H2, H3, and so on.

Creating links on another highly ranked site improves your website’s reputation and ranking, and it is better to create deep links on them. While creating links to other sites, you should use better anchor text to build keyword-rich links.

Internal linking within a website or blog is also valuable, not only for better ranking but also helpful for making your website more navigable. Effective internal links can spread visitors from one page to another page easily, which increases the overall performance of your website.

Submitting your website or blog to high-quality web directories increases the possibility of indexing by the search engines. Also helps to appear at the top of the search results. If you have a blog, you can submit to the top blog directories also.

For the list of blog search engines, visit: Top 20+ Lists of Blog Search Sites and Directories  

To be indexed by the search engines, you have to submit your website to the major search engines. While submitting your website to the search engines, it is better to submit it manually. But you can also use automatic submission tools for fast submissions.

To use the automatic submission tool, visit: List of  Free bulk search engine submission tools.

Creating e-books and slideshows about your business, organization, or website and sharing them on different file-sharing sites and other social media increases the popularity of your business and website. And the link to the file can drive the number of traffic to your website.

Linking your home page to other pages correctly helps visitors to go to the home page easily and also helps the search engines to know about your homepage. While linking the home page, you should use the word ‘Home’ as the anchor text and should also use ‘rel=’home’ ‘ on the link.

Google also provides a lot of tools for the optimization of your website or blog. The free keyword suggestion tool is provided by Google AdWords. Google Webmaster is another set of services where you can submit the sitemap of your website and track your website. Google Analytics is also another tool for real-time and advanced analysis of your site.

It is known that building links to your site is important in achieving high search engine rankings, especially in major search engines can be the best idea as creating one-way links which lead to page one results. Article marketing not only provides one-way links, but it also gives potential information about your website to the customers. You can submit to the top article submission sites like Ezine Articles, Article City, etc.

SEO Tip- 22: Insert Keywords in the Article Title and the body.

By inserting keywords in the article title and the body, you can make your website more visible to the search engine. But extreme use of keywords may harm. Normally, using keywords less than 5% in the article is better. So, only use keywords in the appropriate places.

SEO Tip- 23: Register Your Domain for More Than One Year

The age and the expiration time of the domain also impact the visibility of your site on the search engines. Search engines give priority to older and having a long expiration date in the search results. So it is better to register your domain for more than one year.

SEO Tip- 24: Use Free as well as Paid SEO Tools

You can use free as well as paid SEO tools for optimizing your website for search engines effectively. The most important SEO tools that can be used are keyword suggestion or keyword research tool, backlink checker tool, website analyzer tool, keyword density checker tool, etc.

SEO Tip- 25: Submit Press Releases for Link Building

Submitting press releases on press release sites is another way to build one-way links to your website. You can use a press release to build links and increase search engine rankings effectively, along with placing links in the body of the press releases, you can create deep linking to your website.
For Press Release Submission Sites Visit: Top 10 Press Release Submission Sites

SEO Tip- 26: Use “robots.txt” Effectively

Robots.txt file tells search engines whether they can access the specific pages of your website. You can access the specific pages of your website. You can also restrict the whole directory. By using robots.txt, you can restrict the search engines from crawling if they are not useful for the user. This file must be named “robots.txt” and must be placed on the root
directory.

SEO Tip- 27: Prepare Mobile Site and Redirect Mobile Users

Today’s world is going towards mobile and other small devices for internet access. Internet users from mobile increasing day by day. So, the mobile site also becomes necessary for any website to attract mobile users. To create a mobile version of your website and submit it to the search engine for indexing.
To create a mobile version of your site, visit: Make Free Mobile Website

SEO Tip- 28: Use the Latest SEO Tips and Techniques

Search engines may change their algorithm for displaying search results from time to time. So you have to get updated about that and have to use the tips and techniques that match the change. To get notified about the algorithm changes by the search engines and the tips needed to overcome them. You can follow the major SEO sites and forums.
For more information about top SEO sites, visit: Best 10 SEO Sites for SEO Tools and Tips

SEO Tip- 29: Create videos and share them

Sharing useful and informative videos may be more effective in attracting more visitors to your website. So, give some time to create promotional videos about the services and products provided by your website and share them on video-sharing sites like YouTube. Once you have posted the video on YouTube, you can post it on your site, and YouTube will pick up the link to your site.

SEO Tip- 30: Declare Language Attribute for Your Website

Declaring the language attribute for your website is most important for country and language targeting. This can be done by using any of the methods below.

# Declaring language attribute in the HTML element.
i.e. <html lang="en">
# Adding country-level domain or subdomain
, i.e. www.mysite.com/np/ or www.mysite.com.np
# Using alternate language for content in <HEAD>
i.e. <link rel="alternate" hreflang="en" href="http://example.com/en" />

SEO Tip- 31: Use “nofollow” tag for external links

External links on your website pass your website’s reputation to the linked website, to stop the follow of reputation you can use “nofollow” tag. Setting the value of “rel” attribute of a link to “nofollow” will tell Google that certain links on your site shouldn’t be followed page’s reputation to the page linked to. “nofollow” tag mainly useful for linking sponsored links and links on comments. It can be implemented as <a href=”www.mysite.com” rel=”nofollow”> Mysite </a>

SEO Tip- 32: Use canonicalization for duplicate URL

Your single page may have more than one version of the URL representations. For example, you may have the following types of duplicate URLs.
http://www.example.com
http://example.com
http://www.example.com/index.html
http://example.com/index.html
So canonization is the process of converting data in a standard representation. It helps if you want to avoid duplicate pages on your site. Radicalization can be done by using “canonical” in the rel attribute on the link tag. It can be implemented as: <link
href=”http://www.example.com/” rel=”canonical” />

SEO Tip- 33: Find competitor’s back-links and try to use them

Creating high-quality backlinks from targeted websites helps to grow your page rank and number of website visitors. To stay in competition with your competitors, you have to use the quality backlinks made by your competitors. You can gate your competitor’s backlinks by using Alexa backlinks information or by using any of the backlink checker tools.

SEO Tip- 34: Use social bookmarking sites to create backlinks

Social bookmarking sites are used for bookmarking your favorite and useful links from the web and sharing them with the public. You can use these services to bookmark your site’s important links publicly. While using these services, do not submit your links only aggressively; they may ban your account for such work. So it is better to share important links only, and share another link from the web also.

SEO Tip- 35: Share your links through social networking sites

Nowadays social networking sites are most popular, most of the internet users use social networking sites like Facebook, Twitter, Google+etc. for sharing their status, photos, videos, files and links. So promoting your site through these sites may be most advantageous to their users. You can share with your friends and subscribers from your own accounts and you can also be asked the visitors to share by placing social sharing button on your site.

SEO Tip- 36: Use Google alerts for link building

You can set up Google alerts for tracking the search results in any search terms. This tool will monitor Google results with predefined search terms and then email it to you on a daily basis. You can find out high-quality websites from Google alerts in the search terms related to your website and can request for link or can do guest posting or can submit comments on them.

Adding Google+ authorship to your website can increase your website’s rank on Google search results. You can add Google+ authorship by linking your content to your Google+ profile i.e. <a href=”[profile url]” rel=”author”> Google </a> and linking back to your site from contributor section of your Google+ profile.

For more details visit: Link your Google+ profile to the content you create

SEO Tip- 38: Do forum posting on related topics

Forum posting can also help to build links to another site. You can search for related terms or the questions asked by others about your topic, and answer those by signing up for them. So, find some forums that mainly focus on your website. You can find out the forum postings and threads by using any forum search engine.

SEO Tip- 39: Write a guest post on related top blogs

Guest posting on the top blog related to your website’s topic is another method of promoting your website. You can post articles by writing yourself or can ask the blog owner to write a sponsored post. It not only increases its reputation but also helps to create quality backlinks. You can find out the list of top blogs related to your term by using any of the blog search engines.

SEO Tip- 40: Optimize for local search results

While optimizing your website for the search engines, you don’t have to forget about local search rankings. Local search results are very important for the national competition. So, specialize your content for a specific city, area, or country. Also, write reviews about your business location in your city on Google Maps. Anyone can find out about your business on the local search results.