Your BigCommerce web design plays a critical role in determining the success of your e-commerce business. Because the UK e-commerce market is expected to grow by 12.6% by 2025, a well-designed store becomes essential for survival in this highly competitive environment.
This article provides precise strategies to convert your BigCommerce store into a powerhouse for generating sales.
Let’s jump in!
What You’ll Discover:
Table of Contents
Why BigCommerce Web Design Matters for Your Sales
The design of your store affects your revenue because it goes beyond mere aesthetics.
Your website acts as your online presence where business transactions occur. The same principle of first impressions holds for your website as it does for a physical storefront. New visitors to your website form quick opinions about your brand’s trustworthiness in just seconds.
Here’s why design is crucial:
- It builds trust with potential customers
- Your product representation reaches peak effectiveness through this design.
- It creates a seamless shopping experience
- It reduces friction in the buyer’s journey
The numbers don’t lie. Research reveals that an unattractive website layout leads 38% of visitors to discontinue their engagement. More than 60% of Brits shop online through smartphones, which means that bad mobile design could cause serious financial losses.
Working with a trusted BigCommerce web design company can help ensure your store follows best practices while standing out from competitors. The BigCommerce expertise they possess enables them to deliver solutions that you might struggle to develop in months by yourself.
Read Also: Custom Web Development: Crafting The Best Digital Experiences
Key Elements of Effective BigCommerce Web Design
A successful BigCommerce store needs careful attention to multiple essential design elements. Let’s look at what truly matters.
Clear Navigation Structure
Intuitive navigation serves as the foundation for every successful e-commerce website. Make sure your customers find what they need in three clicks or fewer. BigCommerce offers several navigation options, including:
- Dropdown menus
- Mega menus for stores with large catalogs
- Breadcrumb navigation for easy backtracking
- Faceted search for filtering products
Compelling Product Pages
Product pages serve as the main driver of conversion success on your site. Sales teams must provide complete responses to every possible customer inquiry and eliminate any objections. Effective product pages include:
- High-quality images from multiple angles
- Clear, benefit-focused product descriptions
- Prominently displayed pricing information
- Customer reviews and star ratings serve as social proof for products.
Since 6.6% of BigCommerce stores operate in the United Kingdom, you must design your product pages to meet UK consumer expectations by using pound pricing and UK apparel size standards.
Brand Consistency
Your BigCommerce storefront needs to represent your brand identity as its natural extension. This means consistent use of:
- Your brand colors and typography
- Logo placement and size
- Voice and tone in all written content
When consistency exists in a brand, it leads to recognition, which then develops trust that influences buying choices.
Read Also: How to Redefine Great Web Design: 7 Essential Tips
Mobile Optimization: No Longer Optional
Mobile commerce now controls the online shopping market, so optimizing your BigCommerce store for mobile users becomes an essential requirement.
Responsive Design Implementation
BigCommerce themes already come with responsive design, but it’s essential to test how your unique implementation performs. Ensure that
- Every element adjusts its size to fit various screen dimensions.
- Buttons and links serve as touch targets that accommodate finger interaction.
- Users find it simple to fill out forms on devices with compact displays.
Mobile-Specific Features
Take advantage of mobile-specific capabilities:
- Click-to-call functionality
- Payment solutions such as Apple Pay and Google Pay provide mobile payment methods.
- App-like experiences with progressive web app features
An unsatisfactory mobile experience will not only prevent a mobile sale but could also destroy your connection with that customer.
Read Also: Evolution of Responsive Web Design: A Historical Overview
Conversion-Focused Design Elements That Drive Sales
Your BigCommerce store’s primary objective should be transforming visitors into paying customers. The design elements implemented in your store can lead to major changes in your conversion rates.
Strategic Call-to-Action Placement
Your CTAs should be:
- Visibly contrasting with surrounding elements
- Clear in communicating the next step
- Positioned logically in the user journey
Trust Signals Throughout the Journey
Include elements that build confidence:
- Security badges, especially on checkout pages
- Customer testimonials and reviews
- Clear contact information and support options
Frictionless Checkout Process
The checkout process generates a significant number of lost sales opportunities. Optimize yours by:
- Minimizing the number of steps required
- Offering guest checkout options
- Providing multiple payment methods
Performance Optimization: Speed Equals Sales
The loading speed of your website affects how many visitors convert to customers and your position in search engine results. To achieve fast loading times for your BigCommerce store, you should follow these directives.
Image Optimization
The primary factors that slow down page loading speeds are usually images.
- Compress all images before uploading
- Select JPEG format when saving photos and use PNG format for graphics.
- Add lazy loading to defer the loading of content below the fold
Page response delays of one second reduce conversion rates by 7%. Slow loading times should not decrease your business profits.
Analytics and Testing: Design With Data
Guesswork has no place in e-commerce design. Use data to drive your design decisions:
Key Metrics to Track
Focus on these important indicators:
- Bounce rate by page and device
- Conversion rate by traffic source
- Cart abandonment rate
- Heatmaps of user behavior
A/B Testing Strategy
Systematic testing helps you continuously improve:
- Test one element at a time
- Run tests for statistically significant periods
- Implement winning variations quickly
Working With a BigCommerce Web Design Partner
DIY projects can work, but partnering with specialists delivers superior outcomes in less time. When searching for a BigCommerce web design partner, consider these essential qualities:
Specialized Platform Knowledge
Find a partner who:
- Has BigCommerce certification
- Demonstrates technical proficiency with the platform
- Understands BigCommerce’s unique features and limitations
Portfolio and Case Studies
Review their work:
- Search for online stores that exist in your industry or that operate in related market sectors.
- Ask about performance improvements they’ve achieved
- Assess their designs for usability instead of focusing only on visual appeal.
A partner who specializes in BigCommerce offers a competitive advantage because WooCommerce controls more than 50% of the e-commerce platform market while Shopify covers about 10%.
Wrapping It All Up
Successful BigCommerce web design aims beyond visual appeal by developing a strategic sales tool that operates continuously to turn visitors into customers.
Creating a store with intuitive navigation and compelling product presentations while optimizing for mobile devices and performance leads to both attractive design and tangible business performance.
E-commerce design requires continuous updates and improvements throughout its lifecycle. Successful stores maintain their competitive edge by analyzing data and customer feedback to test new methods and enhance user experience.
Take the initiative to upgrade your BigCommerce store into an effective sales-driving platform. Choose a strategy now to implement immediately, then measure its effects before expanding your initiatives. Your future customers and your financial results will show gratitude.
